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Archive for the PPC Category

Should You Bid On Your Brand Name?

Bidding on your brand name in AdWords is something that divides opinion amongst PPC practitioners. While some see it as an important part of most AdWords strategies, others see it as a complete waste of money – what is the point of paying money for people to click on your brand ad when they were looking for you in the first place? And what is the point in shelling out when these people would most likely click on your free […]

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5 Common AdWords Mistakes

For a newbie, Google AdWords Campaigns are not the easiest thing to set up. There are so many different options, settings and choices to make that it can all seem too much. When I review an AdWords account, I see a number of basic mistakes in the setup of the client’s AdWords campaigns. Here I discuss 5 of the most common AdWords mistakes which I see when reviewing AdWords accounts. 1) Targeting too few keywords This is without doubt the most […]

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Remarketing Lists & RLSA Campaigns

RLSA campaigns are a relatively new feature of Google AdWords which most PPC managers have begun to use. Essentially, RLSA campaigns allow us to alter our PPC strategy for people who have already visited our website, or specific pages of our website. The options that this gives us as advertisers are virtually limitless, and here I outline a few of the main strategies which can be used for RLSA campaigns. 1)      Change your CPC bids Changing your CPC bids is […]

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AdWords Campaign Limited By Budget

We’ve all seen this message displayed alongside our AdWords campaigns – it’s Google telling us that the number of clicks and impressions that our AdWords campaign can receive is limited by the budget that we have in place. This is bad – this means that people have been searching for our product or service using the keywords that we are targeting, but our ads have not shown due to our budget running out. We may be losing out on sales, […]

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How To…..Keyword Research

Keyword research is the cornerstone of any AdWords campaign. Without comprehensive and thoughtful research, our AdWords campaigns will never perform to their full potential. But where do you start? What tools should you use? How many should you have? Here is a how to guide for keyword research. 1. Basic Brainstorming This is the first step in the creation of our keywords list. To start with, we need to think of some basic keywords which will form the pillars of […]

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How To Write AdWords Ads

Writing effective ads is key to any PPC campaign. In order for our campaign to reach its full potential, we need a well thought out, well designed ad to attract the right people to click on our ad and visit the site. Here are a few tips in perfecting your AdWords ads. Headline The first thing people see when our AdWords ads appear is our headline, therefore we need this to be attention grabbing and enticing. It is likely to be […]

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AdWords – Does It Really Work!?

It is a commonly held belief that AdWords it is an easy way to spend a lot of money fast, with little or no return. While this can be true, a properly planned and implemented AdWords campaign can be extremely powerful, and does not have to spend a lot of money, nor does it have to do it fast, nor does it have to yield little or no return. However, it may not work for everyone. The key thing to […]

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Enhanced Campaigns – Why All The Fuss?

As anyone who has had anything to do with AdWords over the last few month knows, Google has introduced Enhanced Campaigns which are set to take over on 22nd July. A lot has been written about this recent development, but I really don’t see what all the fuss is about. First, let me outline the main changes that will be brought about by these “Enhanced Campaigns”. The main issue is the device settings. Under the enhanced campaigns, you are no […]

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Campaign Extensions – Which Ones Should You Use?

Over the past couple of years, Google has been constantly adding different campaign extensions that we can use with our ads. We now have Location Extensions, Call Extensions, Offer Extensions, Sitelinks Extensions, Social Extensions, App Extensions and Dynamic Search Ad Extensions. But what do they all mean, and which ones should you actually use? Sitelinks Extensions First of all, I am going to talk about my favourite extension, the Sitelinks Extension. Sitelinks extensions enable us to add a number of […]

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Remarketing – What’s The Point?

Recently, I have been discussing remarketing with many of my clients, and I have found the take up to be very mixed. Some advertisers see the benefit of following people around when they browse the internet, and others think that it is a complete waste. Remarketing is a waste of time and money when done wrong. The view that remarketing is a waste is an interesting one. Essentially, with remarketing, we are advertising to people who have been on our […]

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